User Experience Lead with more than 15 years of experience. At Shopware, I lead multidisciplinary design teams and work across product and business to turn complex challenges into focused, useful solutions.

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With a background spanning brand design, product design and leadership, I connect interface details to customer needs, product strategy, and business goals.

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I believe the details are not separate from the product, they are what make the product. That means building teams that are trusted to make decisions and move ideas forward, while creating thoughtful systems and practical workflows that help good design scale.

User Experience Lead with more than 15 years of experience. At Shopware, I lead multidisciplinary design teams and work across product and business to turn complex challenges into focused, useful solutions.

​

With a background spanning brand design, product design and leadership, I connect interface details to customer needs, product strategy, and business goals.

​

I believe the details are not separate from the product, they are what make the product. That means building teams that are trusted to make decisions and move ideas forward, while creating thoughtful systems and practical workflows that help good design scale.